History with a Mystery: The Chevrolet Bowtie
THE CHEVROLET EMBLEM MAY HAVE BEEN INSPIRED BY A PIECE OF WALLPAPER. OR MAYBE NOT.
The Chevrolet bowtie—introduced by company cofounder William C. Durant in late 1913—is one of the most recognized emblems in the world today. But how it came to be synonymous with the brand is open to wide interpretation.
Inspired by wallpaper in a French hotel?
Or was it a dinner-table sketch?
Was it borrowed from a newspaper ad?
The Swiss flag theory.
Today’s bowtie: a gold standard.
Reposted from chevrolet.com